Attribution tracking
Audit how conversions move from click to website event to CRM or call record.
Data Analyst | Tracking and Attribution | AI Enthusiast
Cleaner tracking systems for teams that need numbers they can defend.
I work on GA4, Google Tag Manager, Meta Pixel, CRM, CallRail, Google Ads, Looker Studio, Power BI, and Tableau reporting problems where the data is technically available but not yet trustworthy.
- Attribution repair
- Dashboard reporting
- API data cleanup
- AI-assisted analytics workflows
What I help fix
Most reporting problems are not presentation problems. They are source, tagging, naming, and transformation problems showing up as confusing dashboards.
Reporting dashboards
Build views that separate top-line signals from operational drilldowns.
API integrations
Connect platform data when exports, connectors, or manual sheets fall short.
Data cleanup
Standardize fields, remove duplicates, and document fragile assumptions.
AI workflows
Use AI to speed up analysis, reporting notes, checks, and repeatable tasks.
Dashboard work
Selected reporting examples. Each opens into the dashboard showcase with the original Power BI, Tableau, YouTube, or Kaggle link preserved.
Call Center Dashboard
Performance reporting for call center activity, volume, and service patterns.
CarDekho Used Car Guide
Used-car market dashboard with a supporting walkthrough video.
Customer Segmentation
Customer grouping concept for retail and POS purchasing behavior.
English Premier League Dashboard
Interactive Tableau dashboard for exploring team performance patterns.
Tools and working style
Built for analytics implementation work: careful with source definitions, naming, QA, and the difference between tracked activity and business truth.
GA4
Google Tag Manager
Meta Pixel
Google Ads
Looker Studio
Power BI
Tableau
Python
SQL
APIs
CRM reporting
CallRail
AI workflows